Brand Identity & Packaging Design
Olakino is a Hawaii-based producer of vegan protein powders. The word "olakino" has its origins in the Pacific Ocean and describes the state of health and wellbeing. Olakino's goal is to create products from the best plant-based ingredients to fuel the body for life's adventures.
Project Brief
Olakino's objective was to brand their organization and products to appeal to a youthful, female demographic. They required packaging design for their main protein products, as well as a full brand identity system. I designed an identity system that was clean and energetic, while also pulling inspiration from the plant-based ingredients in Olakino's products.
Olakino logo concept
Olakino colour palette and type guidelinesOlakino social media graphics kitOlakino packaging design and break down